Levi Strauss & Co, one of the world’s most popular fashion brands, on April 17 announced the grand opening of its inaugural store in Dhaka, Bangladesh.

Nestled in the vibrant Banani Road district, the Levi’s store promises an unparalleled brand experience coupled with a diverse product range tailored to meet the needs of local patrons.

This new venture marks a significant stride in Levi’s expansion across pivotal Asian markets, said a press release issued by the American brand.

The Dhaka store stands as a testament to the brand’s commitment to establishing a strong presence in Bangladesh, with plans underway to unveil additional stores in strategic locations such as Chittagong.

In an exciting partnership, Levi’s has joined forces with DBL Group, one of Bangladesh’s leading conglomerates, to serve as its official partner in the country.

Together, they aim to elevate the denim culture and offer exceptional shopping experiences to the discerning Bangladeshi audience, the release read.

‘Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co,’ said Amisha Jain, senior vice-president and managing director, South Asia-Middle East and Africa of the company.

She said that this launch supported company’s direct-to-consumer focus and aligned with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong. With a population exceeding 160 million, the country presented significant opportunities for retail expansion.

‘Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth. Consumers can anticipate an immersive Levi’s brand experience featuring a diverse array of styles tailored to their tastes,’ Amisha said.

She expressed her fondness for the Bangladesh city t-shirt and said that the goal of the brand was to become the preferred choice for lifestyle clothing among consumers in Bangladesh.

The Banani Road store serves as a beacon of Levi’s enduring style, spanning an impressive 2,270 square feet to become a premier destination for fashion-forward individuals and denim aficionados in Bangladesh.

Embracing Levi’s timeless aesthetic, the store is meticulously crafted with the brand’s cutting-edge NextGen Indigo store format, boasting a striking Ombre façade in a captivating blue indigo gradient.

Designed to seamlessly blend digital innovation with unique shopper experiences, the store offered an exceptional product selection tailored to regional tastes.

From classic denims to contemporary non-denims and stylish tops, both men and women found a curated range of apparel and accessories that embodied Levi’s signature quality and style.